Focus Area 3: More sustainable cotton in our products

A relatively large share of our material use is cotton. Considering cotton production’s negative impact on the climate, the local environment and the biodiversity, it is imperative that the textile industry, including PWT Group, sources more sustainable produced cotton.

We are continuously trying to integrate more sustainable sources of cotton, such as Better Cotton and organic cotton.

Better Cotton

PWT Group partners with Better Cotton to improve cotton farming globally. We have taken this step because we want to support a large-scale positive change within the cotton industry.

Better Cotton makes global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector’s future.

Better Cotton trains farmers to use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing.

PWT Group is committed to sourcing 50 % of our cotton as Better Cotton by 2025.
Better Cotton is sourced via a system of Mass Balance and is not physically traceable to end products. See for details.